Sugar’d Out is a fresh new competitor out of the United Kingdom in the health and nutrition industry, specifically the area of functional food. The brand has two products, both of which are a bit more than your standard high-protein, low-carbohydrate snack. The names quickly tell you what they’re all about with the Sugar’d Out Protein + Creatine Bar and the more wellness-style Sugar’d Out Protein + Fiber Bar.
The sports nutrition-focused innovation, the Protein + Creatine Bar, gives you exactly what you’d want out of it with a moderate 17g of protein per piece, primarily from whey isolate and wheat protein, and 4g of creatine monohydrate alongside 23g of carbohydrates, around a gram of sugar, and a little under 300 calories. Moving on to Sugar’d Out’s other functional offering, Protein + Fiber, there you get a much lower level of protein at 9g, 24g of carbs with 7g of that fiber, 11g of fat, and around 230 calories.
Knowing how saturated the market of protein bars is, we have to applaud Sugar’d Out for stepping out and doing something genuinely different. We have seen protein, creatine, and fiber in a bar before, although here you’ve got it all quite separated into individual hybrid foods at more moderate amounts to allow for a delicious taste. The sugar is also next to nothing, and the young brand has plenty of flavors to choose from over on its website, like Choc Brownie and Salted Caramel Blondie for Protein + Creatine.
