Protein powder is a tough category to compete in for a number of reasons, from the actual cost of the main ingredient itself to the tight margins and the sheer size difference compared to other supplements of even greater value. There are still plenty of brands that have a presence in the space, including Titan Nutrition, which has a few to choose from, including the whey concentrate-based Whey, the comprehensive MealFix, the plant-based Vegan, and the slow-digesting Casein.
Titan Nutrition has added to that selection this month with Native Whey Isolate, and if you know supplements and the sports nutrition category, you could probably guess what sets this one apart from the rest of its offerings. The innovation relies on pure whey isolate and the extra premium native whey isolate, which is an ingredient extracted directly from milk rather than cheese. Together, the two provide 24g of quality protein per serving, 2g of carbohydrates, no sugar, and 100 calories.
Native Whey Isolate is Titan Nutrition’s highest quality competitor in the saturated protein powder category, and that is reflected in the price versus its previously released Titan Whey, Casein, and Vegan. The cost of the supplement is $46.99, but that’s not for the typical 2lb; it’s for a 1lb tub of just 18 servings, currently in Chocolate and Vanilla flavors, with Ice Latte hitting the market soon.
