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Witch’s Brew is back for the Alani Nu Energy Drink and alongside a uniquely new Voodoo VanillaWitch’s Brew is back for the Alani Nu Energy Drink and alongside a uniquely new Voodoo VanillaIntroducing ‘ndulge and its Greek yogurt treat with a macro balance similar to a protein barIntroducing ‘ndulge and its Greek yogurt treat with a macro balance similar to a protein barDavid makes a shake with EPG and ultrafiltered milk providing 30g protein and 140 caloriesDavid makes a shake with EPG and ultrafiltered milk providing 30g protein and 140 caloriesIndustry legend Optimum introduces its entirely milk-based Essential Protein PowderIndustry legend Optimum introduces its entirely milk-based Essential Protein PowderDavid sister-brand HallPass makes peanut cups that have a third the calories of Reese’sDavid sister-brand HallPass makes peanut cups that have a third the calories of Reese’sMyprotein’s isolate protein powder is now on the menu at Five GuysMyprotein’s isolate protein powder is now on the menu at Five Guys

Soft and fluffy Built Puff welcomes a nostalgic cereal experience to its menu

Cinnamon Cereal Built Puffs

Built Brands has a new flavor this week for its incredibly soft protein snack, the Built Puff Protein Bar, which is primarily made from collagen, for an almost marshmallow-like texture that makes it feel more like a candy bar than a protein snack. The newest entry on the menu of the edible product is Cinnamon Cereal Milk, taking the familiar spice of cinnamon and nostalgic taste of cereal milk and putting it all into a fluffy protein-boosting food.

The newly released Cinnamon Cereal Milk Built Puff Bar delivers that lean nutrition profile it’s known for at 17g of protein per piece, mostly from incomplete collagen and then whey, a low 2.5g of fat, 15g of carbohydrates, 8g of sugar, almost all of it added, and 170 calories. The first place stocking the new and limited-time flavor of the soft and smooth protein snack is Built Brands’ own online store, where it is available at $29.99 for a box of 12.