Built Brands has become one of the bigger names in functional food through its signature Built Bar and the many spin-offs that have followed, including what now seems to be the flagship, Built Puffs. The company is arguably best known for that fluffy protein bar, taking a softer, marshmallow-like approach to protein snacking, with collagen playing a significant part in the formula, and it has an ever-expanding number of flavors.
Over the last few days, Built has been teasing something mysterious, first promising a new treat and then saying that “something dreamy” is coming. Coincidentally, an image has surfaced showing what appears to be an all-new innovation called Built Dreamwich, which we’ve recreated for clarity above. It is an all-new protein snack infused with collagen, packing 15g of protein per piece, and featuring a delicious-looking gooey center.
We’re not sure if Built Dreamwich is tied to what Built Brands is currently teasing, although it’s hard not to think so with words like “something dreamy” and “Dreamwich.” Either way, the upcoming product looks absolutely mouthwatering, with an airy main body and flavorful filling, all with a good amount of protein and reasonable calories.
