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First availability of Conor McGregor’s MAC Energy goes live on AmazonFirst availability of Conor McGregor’s MAC Energy goes live on AmazonDetails surface on a spooky new Pear Scare flavor of Bloom’s popular energy drinkDetails surface on a spooky new Pear Scare flavor of Bloom’s popular energy drinkC4 is getting into protein soda with 20g of protein from quality whey isolateC4 is getting into protein soda with 20g of protein from quality whey isolateAaron Singerman steps down as CEO of Redcon1 and introduces Outwork IndustriesAaron Singerman steps down as CEO of Redcon1 and introduces Outwork IndustriesCelsius reuses its winter edition Spritz Vibe name but puts a citrus Limoncello flavor insideCelsius reuses its winter edition Spritz Vibe name but puts a citrus Limoncello flavor insideNZ Muscle recalls products after allegations of relabeling and improper repackagingNZ Muscle recalls products after allegations of relabeling and improper repackaging
Gatorade

Gatorade is temporarily expanding its dual flavor series with an All-American Mashup

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Gatorade All American Mashups

Gatorade releases another sports drink that falls between Thirst Quencher and Zero

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Gatorade Lower Sugar

Gatorade infuses its hydration supplement with theanine for a hybrid relaxing experience

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Gatorade Hydration Booster Relax

Details surface on a third Gatorade Mashup blending Glacier Freeze and Cherry

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Gatorade Mashup Glacier Freeze And Cherry

Gatorade mashes together classic flavors in its creative new Mashups Series

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Gatorade Mashups

Fans can now customize Gatorade’s squeeze bottles with AI-generated graphics

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Gatorade Generative Ai System

Gatorade adds a vitamin-infused electrolyte supplement to its hydration arsenal

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Gatorade Hydration Booster

Midnight Ice and Lightning Blast add a spark to Gatorade’s menu but only for a limited time

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Midnight Ice Lightning Blast Gatorade

Gatorade is putting electrolytes into bottled alkaline water early next year

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Gatorade Water

Gatorade gets into gummies with recovery and immune health supporting products

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Gatorade Gummies

Gatorade announces its sugar-free and caffeine-infused sports drink Fast Twitch

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Gatorade Fast Twitch Drink