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First availability of Conor McGregor’s MAC Energy goes live on AmazonFirst availability of Conor McGregor’s MAC Energy goes live on AmazonC4 is getting into protein soda with 20g of protein from quality whey isolateC4 is getting into protein soda with 20g of protein from quality whey isolatePrime pays tribute to Oliver Tree with a collector’s version of his fictional Slime drinkPrime pays tribute to Oliver Tree with a collector’s version of his fictional Slime drinkGhost Energy and the root beer legend A&W get together for an authentic flavor collaborationGhost Energy and the root beer legend A&W get together for an authentic flavor collaborationHTLT and its new test booster Ferula Max make some strong statementsHTLT and its new test booster Ferula Max make some strong statementsBlenderBottle gets together with One Piece for a series of character-themed designsBlenderBottle gets together with One Piece for a series of character-themed designs

Liquid IV gets together with Ring Pop for a sugar-free cherry candy flavor

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Liquid Iv X Ring Pop

Scandinavian hydration brand Salte continues to build out the menu of its flagship product

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Pineapple And Watermelon Salte

MTN OPS uniquely recreates Horchata in a limited flavor of its hydration supplement

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Mtn Ops Horchata Hydrate

Joluca releases its first non-drinkable product in an electrolyte-based effervescent formula

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Joluca Electrolytes Tablets

Tropicana brings on the fast-growing XO Fitness and its selection of performance products

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Xo Fitness Gets Into Tropicana Fitness

Celo goes down the path of supplements in a hydration product with creatine or glycine

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Celo Nutrition Hydrate Recover

Lost & Found introduces its first-ever supplement in a unique hybrid powder innovation

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Lost And Found Loaded Water

Capri-Sun tries its hand at a hydration drink and packs it with 80mg of electrolytes

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Capri Sun Shoot April 2026

Growing brand Ember Labz carries its formulation ability into hydration with Ascend

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Ember Labz Ascend

Fayn to debut its entry in the hydration market at this year’s FIBO Expo

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Fayn Electrolytes Plus

Nuun blends electrolytes, caffeine and B vitamins in its newest dissolvable tablet product

2 min read
Nuun Hydration Energy

Jet Social debuts a very different look alongside its all-new Lemonade flavor of Rocket Hydration

1 min read
Jet Social Lemon Rocket Hydration
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