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First availability of Conor McGregor’s MAC Energy goes live on AmazonFirst availability of Conor McGregor’s MAC Energy goes live on AmazonC4 is getting into protein soda with 20g of protein from quality whey isolateC4 is getting into protein soda with 20g of protein from quality whey isolateDetails surface on a spooky new Pear Scare flavor of Bloom’s popular energy drinkDetails surface on a spooky new Pear Scare flavor of Bloom’s popular energy drinkAaron Singerman steps down as CEO of Redcon1 and introduces Outwork IndustriesAaron Singerman steps down as CEO of Redcon1 and introduces Outwork IndustriesCelsius reuses its winter edition Spritz Vibe name but puts a citrus Limoncello flavor insideCelsius reuses its winter edition Spritz Vibe name but puts a citrus Limoncello flavor insideCandy Apple flavor shows up for Gorilla Mind’s energy drink and is coming soon to GNCCandy Apple flavor shows up for Gorilla Mind’s energy drink and is coming soon to GNC
Coconut Water

Fit Cookie continues to grow its own line of products with a reliable source of electrolytes

2 min read
Fit Cookie Electrolytes

Huge puts a much heavier hit of carbohydrates in its refreshed peri-workout Formula XII

2 min read
Huge Supplements Updated Formula Xii

ESN puts about 20g of aminos into its intra-workout innovation plus 24g of HBCD

2 min read
Esn Intra Workout

Gorilla Mind adds more for performance and hydration in its repositioned peri-workout

3 min read
Gorilla Mode Intra

Introducing Local Weather and its functional entry into the growing sports drink space

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Local Weather Sports Drink

Project AD takes its turn at the hydration space in its electrolyte-focused Cocolytes

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Proejct Ad Cocolytes

Athletic Sport expands Kamikaze into hydration with an electrolyte-filled beverage

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Athletic Sport Kamikaze Hydration

Finaflex takes an alternative approach in its capsule format hydration supplement

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Finaflex Pre Hydr8

Emrald Labs formulates another amino cocktail featuring all nine EAAs plus a bit of kanna

2 min read
Emrald Labs Amino Eaa Bcaa

Force Factor tackles hydration from multiple angles in its unique Liquid Labs Series

2 min read
Force Factor Liquid Labs

Viking Power continues to pump out quality formulations in its hydration competitor

2 min read
Viking Power Tears Of Freya
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