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Hydrate Switch lands its first flavor extension in an exotic mix of mango and passionfrui

Switch Nutrition Mango Passionfruit Hydrate

Wellness brand Zhou gets into colostrum but not in the usual pill or powder format

Zhou Nutrition Colostrum Gummies

Myprotein offers a familiar taste and texture in its latest functional innovation

Myprotein Crispy Square

Optimum makes a Cafe Latte flavor of its Gold Standard Shake with real coffee and caffeine

Optimum Cafe Latte Gold Standard Shake

Dedicated puts a hefty 700mg of KSM-66 Ashwagandha in its test booster Testobol

Dedicated Nutrition Testobol

Two tasty new flavors join the menu of Maxi’s mouthwatering Waffle Protein Bar

Maxi Renewed Waffle Protein Bar

Swedish Supplements finally gets into clear protein with all of the usual features

Swedish Supplements Clear Whey

GAAM adds DigeZyme, BCAAs, and an unknown amount of creatine into its new Active Whey

Gaam Active Whey

EAA gives Blackstone Labs a more complete amino cocktail with 10g of all nine

Blackstone Labs Eaa

Barebells brings back its seasonal flavor Key Lime Pie exclusively at Vitamin Shoppe

Vitamin Shoppe Return Key Lime Pie Barebells Protein Bar

Ghost mixes up its Costco variety pack with Pink Lemonade, Welch’s and Cherry Limeade

Ghost Energy New Variety Pack

Premier turns the classic Lemon Bar into a temporary taste for its signature protein shake

Lemon Bar Premier Protein Shake
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