Cellucor are one the few high end brands in the market, and even though they have brought in some lower priced supplements with their Cor range. They still push the boundaries of regular retail prices. The one thing the company has done with their recent line is add a bit of pop to age old products like BCAA and Creatine. While some may consider the supplements extremely over priced, Cellucor do deserve some props for going the extra mile and not releasing a range of has beens.
The Cor-Performance Whey is next inline for launch. Since there wasn’t much they could do with protein powder, the best in show brand went with gourmet flavoring. Their creativity sparked some fancy names like molten chocolate, and also rolled out two unique flavors, cinnamon swirl and peanut butter marshmallow.
While we are all still waiting on the price of the 100% Whey, the future Cor releases are the products that are looking more and more interesting. Cellucor did their bit with Creatine and BCAA, showed some flavoring flare with Whey, but next up is ZMA. The only brand to add some sweetener to a ZMA is Muscle Pharm with their extra shot of melatonin. Whether or not any of the Cor supplements come out on top, Cellucor are doing what only a handful of other companies dare to do. When you are excited to see what twist someone puts on their next formula you know you are following an industry leader.
