Side Effect Sports is a company you may remember from a few months back, as the brand who transitioned a couple of their straightforwardly titled supplements into their new 2013 packaging. Somewhere in the middle of it all they also dropped the name Pre-Workout from their energizer, and replaced it with Blast. The latest move from Side Effect is one that based on their previous efforts and products, you might not have seen coming. It is the release of their premium beef protein formula, Prime Protein. Prime is a naturally flavored supplement with each 30.2g scoop carrying 23g of hydrolized beef protein isolate, 3g of carbohydrates, zero sugar, zero fat, and only 108 calories. To top it off Side Effect Sports have delivered on one of the more important parts of a protein powder, and that is the menu. The new supplement is set to launch in five gluten and lactose free variants, chocolate, vanilla, strawberry, mixed berries, and banana. Fans can expect to see the beef protein in stockists early September in just the one 2lb tub size.