While Muscletech does have the biggest screen, Dymatize possibly the tallest booth, and Shredz with maybe the largest area covered. Gifted Nutrition is probably the brand going for it the most, with the largest presence at the Olympia Expo. Phil Heath’s signature brand has everything on show and sale with supplements, clothing, and screens teasing what else is on the way. Gifted don’t really have anything new on display, but did preview some things in their rotating screens. Of all their upcoming products the brand made mention of Amino Zzz, BYLT (Beyond Your Limit Training), Accelerate PM and something we feel relates to Gifted’s previously mentioned colostrum, Colostrong. Based on that we feel those three are likely to show up next, which would make sense as BYLT and Accelerate PM have been shown off outside the Olympia.
