One of the many familiar brands here at FIBO is Ultimate Nutrition, who we’ve seen with fairly large booths at past Olympia expos. In Germany the brand does still have quite the presence, with nothing entirely new that we can see, however it does have a rather interesting promotion on for its athletes.
Ultimate is the sponsor of two of the world’s best bodybuilders, with the 2008 Mr. Olympia Dexter Jackson, and the current and six-time Mr. Olympia Phil Heath. Here at FIBO the brand has them available for visitors to meet for photos and autographs, but with a slight condition.
In order to get up close and personal with Jackson and/or Heath, you need a VIP card, which you can get by spending €50 at Ultimate’s booth. Basically, if you’re a fan of either of the champion bodybuilders and want to get a picture with them at FIBO, you’re going to need to spend some money outside of what you paid to get in.