Ghost has been an incredible brand to watch ever since it came into the supplement industry just a few years ago. In 2017 it was our runner-up for brand of the year, now today it is making history by being the first supplement company to repeat that position two years in a row.
Ghost takes the number two spot on our list of top five brands of the year for doing everything we like to see from a brand. It did things we hadn’t seen before from any other supplement company, it put together category-leading products, and it did all of that on a consistent basis.
When it came to new releases in 2018, Ghost delivered a whole bunch. Some of the supplements the original lifestyle brand dropped include an authentic Warheads flavor for Ghost Size as well as another Warheads option for Ghost Legend, two athlete flavor collabs for Ghost Legend, and two creative new flavors for Ghost Whey.
On top of all of the above, Ghost also launched an impressive list of truly exciting and game-changing items. In 2018 we were introduced to Ghost Vegan, which turned out to be the best vegan protein we’d ever tried, and Ghost Pump, which was so good we created a top five pump pre-workout list that Ghost Pump still sits at the top of.
A few other standout Ghost releases from the year were the authentic candy flavors for Ghost BCAA with Swedish Fish and Sour Patch, and the delicious Icon Meals collaboration, Cereal Milk Protein Popcorn. It was basically a year of almost non-stop new supplements from Ghost, but most importantly, they were show-stopping products.
While Ghost did fill 2018 with a lot of hit supplements, that was far from all it did in the year. The lifestyle brand also consistently released limited edition shakers, kept us entertained with a bunch of exciting teasers, and it expanded its direct-to-consumer online store into the UK and a massive amount of European countries.
Overall Ghost had an incredible 2018, delivering bigger and better than the year before, which is something we didn’t think was possible. If the brand comes through with the same leaps and bounds this year, it’s going to make for an unmissable next 12 months. We will, of course, be there every step of the way and look forward to everything Ghost has lined up.