If you thought Robert Irvine’s Fit Crunch was done with new products following the tease and release of its spicy new Jalapeno Cheddar Protein Puffs, you are in for a surprise. Just like it did last year, next week at the Arnold Sports Festival in Columbus, he functional brand plans on launching an all-new flavor for its original Fit Crunch Protein Bar.
To get some excitement going, we’ve got a sneak peek at the upcoming product or at least what the bar itself looks like, which you can check out in the image above. It very clearly features yellow streaks across a hard white outer layer, hinting at some sort of yellow-themed flavor, and it is also worth mentioning that this will be a limited seasonal product.
The full reveal of the next addition to the consistently expanding Fit Crunch Protein Bar is coming within the next few days, so we will learn what we’re in for before we get to the Arnold. As mentioned, the brand did the same thing last year, debuting its Peanut Butter and Jelly protein bar at the expo, which went on to win our best tasting award.
