Be Legend has another collaboration to share with the world this month, where once again, the Japanese brand partners with a pop culture character. The character this time around is Gudetama, which can translate to mean “lazy egg”, a reflection of the character’s personality in its various media appearances in music, video games, manga, and anime.
The product Be Legend and Gudetama have created is a protein powder featuring a flavor named after the collaboration’s character, Gudetama. It is said to be a milkshake-like protein shake with a smooth milk taste combined with the sweetness of an egg. It still comes with a lean nutrition profile providing 20g of protein from whey and 120 calories.
The Japanese retailer Real Style is now stocking Be Legend and Gudetama’s, Gudetama-flavored protein powder, pricing it at a reasonable ¥3,200 (30.68 USD) for a 1kg bag.
