Swedish beverage brand IQ Fuel, which doesn’t go the usual sports nutrition route of being high in energy for its products, has partnered with another major athlete. This time around, the brand has not teamed up with an ice hockey player but a professional soccer player, once again from its home country in Alexander Isak, who plays for the Sweden National Team.
IQ Fuel has come together with Alexander Isak and created two special edition flavors, similar to its Tre Kronor partnership, with one for its Focus beverage and the other its Hydration drink. The Isak Alexander flavor of IQ Fuel Focus is Lemon/Yuzu, and for IQ Fuel Hydration, it is Tropical, neither of which is available yet but will be rolling out to stores from April 22nd.
