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Novo Nutrition tweaks its look and logo but keeps the branding familiar

novo nutrition 2021 rebrand unveiling

Just a day after it shared a sneak peek, Novo Nutrition has unveiled its fresh new look and logo on its signature wafer-style high-protein snack, the Novo Protein Wafer. It is not as big of a change as we suspected, or at least the brand has done a great job at maintaining its original Novo feel, all while shifting a few things around and adding some new shapes and background.

You can see Novo Nutrition’s refreshed branding in the image above, as mentioned, featured on its flagship snack and in all four flavors, Milk Chocolate, Vanilla Ice Cream, Cookies & Cream, and Strawberries and Cream. The UK-based functional brand will be rolling out its updated look and logo in the coming weeks and months, presumably for its entire line and not just Novo Protein Wafer.