Quickly following the launch of its first-ever plant-based protein powder in authentic Snickers and Bounty flavors, the candy company Mars is coming out with another two products, this time for the functional side of the industry. Due to hit stores and stockists in the UK and Europe in the coming months are the protein bars, Snickers HiProtein Peanut Brownie and Milky Way HiProtein.
Peanut Brownie will be Mars’ fifth Snickers HiProtein bar, as it already has the regular Snickers, Snickers White Chocolate, the crunchy Snickers Crisp, and the Snickers Peanut Butter bars. Snickers HiProtein Peanut Brownie looks to be a protein-packed version of the candy treat Snickers Peanut Brownie, which has a brownie body filled with peanuts, topped with caramel, and covered in chocolate.
The nutrition profile of the promising Snickers HiProtein Peanut Brownie will include a solid 15g of protein, 18g of carbohydrates with 9.8g of that sugar, 9.2g of fat, and 211 calories. As for the Milky Way HiProtein Bar, that is a protein bar based on Mars’ candy of the same name, Milky Way, something the company actually did years ago back in 2017 but eventually discontinued it.
A classic Milky Way candy bar has a delicious blend of fluffy nougat, gooey caramel, and rich chocolate. Mars did a reasonable job at replicating that experience in its original Milky Way Protein Bar, and we can only assume it’ll do even better with the Milky Way HiProtein Bar. The macros on that one will be 15g of protein, 23g of carbs with 16g of that sugar, 4.5g of fat, and 192 calories.
As mentioned, Mars’ Snickers HiProtein Peanut Brownie and Milky Way HiProtein protein bars are expected to hit stores in the coming months, and we do look forward to seeing how they turn out. The brand does a great job with each of its functional products as it changes the build and texture to suit the candy that inspired it, and these new two certainly demand their own individual builds.
