Myprotein is no stranger to authentic collaborations, we have seen several from the brand, and they haven’t just been athlete or ambassador partnerships. The international brand has come out with superhero collaborations themed around Superman, Wonder Woman, and the Justice League, a whole Power Rangers Series, and a bunch of candy creations, including Mike and Ikes, Love Hearts, and Drumstick.
Details have slipped out on another authentic collaboration from Myprotein, and in this one, we see the brand partner with an iconic candy that is known around the world. Myprotein and the legendary jelly bean brand Jelly Belly have come together for special edition Jelly Belly-themed flavors of its refreshing protein powder Clear Whey Isolate in Jelly Belly Very Cherry, Jelly Belly Tutti-Frutti, and Jelly Belly Bubble Gum.
Myprotein sounds like it’ll be launching those three authentic Jelly Belly flavors sometime within the next few weeks. We haven’t seen any teasers from the US side of Myprotein, only its primary UK brand, which, unfortunately, suggests we may not be seeing these in the highly competitive US market. Either way, it’ll be interesting to see how well the brand comes through on a realistic, candy-like Jelly Belly experience.
