Applied Nutrition made headlines this week with an update on its highly-anticipated launch in the US. The hugely popular and internationally available sports nutrition brand opened its American office in Dallas, Texas, and announced industry veteran TJ Humphreys as the CEO of its US arm. Applied has even more exciting news, which will help drive its awareness and reach in the build up to its debut in America.
Applied Nutrition is adding two big-name athletes to its roster from the world of UFC in ‘The Meatball’ Molly McCann and the fast-rising Paddy ‘The Baddy’ Pimblett. Both McCann and Paddy The Baddy, as mentioned, will provide great support for the brand and its promising release in the US. As far as we know, that rollout is still a couple of months away and is currently expected to take place around early December.
“Paddy is undoubtedly the most exciting prospect in the UFC since Connor McGregor, so who better to help launch ABE in the US than him. He is born and bred in Liverpool, just as we are, so as we’re both on the journey to launch ourselves in the USA, this is the perfect partnership.” – Thomas Ryder, CEO of Applied Nutrition.
We previously mentioned we’ll be sharing more and more details about Applied Nutrition and its journey into the highly competitive market as its debut approaches, including information on the supplements it’s bringing, the formulas, flavors, and everything in between. Applied is a well-established UK-based company and already has many items available, which you can check out on its website at appliednutrition.uk.
