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Sweden’s sports nutrition specialist Aware is getting into the protein bar market

Aware Protein Bar

Aware Nutrition in Sweden has come a long way since its debut and has grown into a one-stop-shop for all of your sports nutrition needs with a nice variety of protein powders, packed-out pre-workouts, fat burners, aminos, and many other key category competitors. The now reputable brand continues to grow and expand, putting itself into other critical areas, the next of which is a more convenient way to get some protein.

Aware Protein Bar is the latest innovation from the team at Aware Nutrition, featuring a delicious build of a soft and smooth base, a gooey, tasty layer across the top, and all wrapped in decadent milk chocolate. The brand has squeezed in a respectable amount of protein at 16 to 18g, and of course, low sugar in three mouthwatering flavors, including the peanutty Crunchy Caramel, Crunchy Lemon Cake, and Chocolate Coconut.

Interestingly, all of the flavors of the Aware Protein Bar are labeled as limited editions, except for Crunchy Caramel, suggesting there are plans to release and experiment by way of other options for the product, with the peanut-sprinkled flavor being the only ongoing one. The high-protein snack is certainly going to add another level of accessibility and reach to the brand, and it is directly launching this Sunday individually and in boxes of 12.