The giant Canadian supplement company Pure Vita Labs, better known as PVL, is making a big push in the US this year; in fact, the move started late last year with availability on Amazon and it has already grown into the major online sports nutrition store Muscle & Strength. The brand is tackling the market in more ways than distribution; it is getting behind elite athletes as well, a project that is already well underway, where it is supporting promising football stars in the lead-up to the NFL Combine and NFL Draft.
PVL has partnered with multiple top trainers in the sport and is supplying them with premium supplements from its Gold Series, including the quality protein powder ISOGold and the amino cocktail EAA Complete, both of which are Informed Choice Certified and free of banned substances. That is an important factor when it comes to supplements for athletes, especially those taking part in the NFL Combine and who have high ambitions for the NFL Draft; the former is two weeks away and the latter a little over two months.
PVL is personally hosting a seminar at the elite-level gym House Of Athlete in Florida this week to further introduce the supplements to the athletes who have been using them and answer any questions individuals may have. The brand’s audience will include promising players like Kitan Oladapo, Brandon Dorlus, JC Latham, Trey Benson, and Roman Wilson, all in the hunt for high-round picks in the NFL Draft. As mentioned earlier, PVL is getting behind elite athletes and showing support where it can, and this is just the start of it as the legacy brand looks to establish itself as the go-to supplement brand for athletes.
