Similar to Amazon Basics from the online giant Amazon and Kirkland Signature from the membership retailer Costco, 7-Select is a cost-competitive line of products in all sorts of categories and aisles from the convenience store giant 7-Eleven. Joining that family this month is something rather interesting but also, at the same time, not overly surprising, in 7-Eleven’s very own energy drink to go alongside the many it already stocks in its coolers with 7-Select Fusion Energy.
The newly released 7-Select Fusion Energy Drink is rolling out in 7-Eleven’s family of stores, including Speedway, Stripes, and, of course, 7-Eleven in four juicy flavors with Galatic Citrus, Paradise Pulse, Rockin’ Rainbow, and Cosmic Cherry. As for the active ingredients the convenience store has packed into its competitor, impressively, there are quite a few. It features vitamins, BCAAs, alpha-gpc and proven CognatiQ to noticeably improve focus and cognition, Chromax, CellFlo6, and long-lasting Infinergy di-caffeine malate, providing 200mg of total caffeine per can.
The 7-Select Fusion Energy Drink from 7-Eleven has all of the tools to stand out with a standout selection of key ingredients, a variety of flavors, and clearly killer distribution right out of the gate. The beverage is also looking to deliver all of its flavors without any sugar, extremely low calories, and no artificial colors, opening it up to a broader audience. It all comes down to how well consumers respond to 7-Select Fusion Energy and how well 7-Eleven’s effort executes in person.
