Applied Nutrition just refreshed its look and feel in the US market, or at least on its signature stimulant pre-workout ABE, it did. The international brand maintained the darker and edgy look of the product but shifted around its various fonts, reinvigorated its flavor callouts, tweaked the information on display, and added a stylish, graffiti-type background pattern. Initially, that rebrand was only available in America, although beginning this month, that has changed, with Applied expanding it across to its home market of the UK.
Consumers in the United Kingdom will now begin seeing the new and improved appearance of Applied Nutrition’s ABE on shelves in the mountain of stores where you can find the health and nutrition giant and its star pre-workout. Like the US edition of the supplement, which has a slightly more intense and advanced formula, the ABE in the UK has not altered its combination of ingredients and dosages in any way, meaning the update is purely cosmetic, and fans can look forward to the same experience in the gym.
