Earlier this year, Prime announced another major sports team partnership, becoming the official sports drink of the Los Angeles Lakers. It joined the many other teams and organizations the beverage behemoth is a partner or sponsor of, and this month, the relationship between the two has been taken to a level many others haven’t. Now available in major retailers like Target and Walmart is a special edition Lakers Prime Hydration Drink, a reskin of the brand’s popular Lemonade flavor.
Prime has created several reskins for many of its partners, such as WWE, the UFC, and even baseball player Aaron Judge. Occasionally, the brand goes the extra mile and makes a completely new flavor for a collaboration as we saw in the United Kingdom in Erling Haaland and Arsenal’s mixed berry recipe Goalberry. As mentioned, that’s not this case this time around in the Lakers Prime Hydration Drink, featuring the familiar Lemonade flavor, and it is out now in accessible big box retailers.
