Transparent Labs is no newcomer to the hydration category; it has been in the space for some time with its simply named Hydrate, featuring a gram of taurine, coconut water, 884mg of combined electrolytes, and the versatile muscle and performance builder, Senactiv. It’s a solid competitor for hydration, especially with the infusion of Senactiv, and up until this week, it was only available in the traditional bulk bottle of powder with a sizeable 40 servings in six different flavors like Tropical Punch and Strawberry.
A common approach to the hydration category is not to produce and sell a supplement in tubs of bulk powder but in single-serving stick packs. This was not what Transparent Labs had done originally with Hydrate, although starting this week it has, as it’s officially released a stick pack version of its hydration product. The brand has put together two completely new flavors in Peach Mango and Raspberry Lemonade, both featuring the same quality formula in single-serving stick packs instead of scoops.
As you’d expect, the cost of Transparent Labs Hydrate in bottles of flavored powder isn’t the same as the newly released stick packs. The tubs, as mentioned, have a total of 40 servings and cost $29.99, while a box of stick packs is also $29.99; however, you get 25% fewer servings at 30. Basically, you’re paying 33% more per serving to have the supplement in convenient rip-and-go stick packs, and you do get the benefit of the flavors, as neither Peach Mango nor Raspberry Lemonade come in the bulk tubs.
