Liquid I.V. has gradually gotten into the concept of authentic collaborations over the last few years, although its latest is the first time it’s partnered with a feature film. Previous team-ups by the hydration specialist have included the ice pop legend Popsicle, Formula 1, and the iconic Ring Pop, all bringing unique branding to Liquid I.V.’s signature Hydration Multiplier. This time around, it has partnered with Spider-Man: Brand New Day for two limited-time special editions.
The collaboration between Liquid I.V. and Spider-Man: Brand New Day involves Arctic Raspberry Hydration Multiplier and Raspberry Lemonade for the Sugar-Free Hydration Multiplier. Both of those are flavors that have been available for those respective supplements, before, however here, they’re covered in Spider-Man-themed branding. They’re in support of the highly anticipated entry in the Marvel Cinematic Universe, Spider-Man: Brand New Day, hitting theaters July 31.
Arctic Raspberry Hydration Multiplier and Raspberry Lemonade for the Sugar-Free Hydration Multiplier have all of the same ingredients and dosages fans have come to rely on in the supplements, and they’re available now straight from liquidiv.com. It is also worth noting that the products are also in partnership with Direct Relief and World Central Kitchen to donate 500,000 stick packs to support disaster relief efforts, first responders, and communities affected by emergencies.
