The colorful, clear, and refreshing protein powder company SEEQ has announced that it is officially launching at the big box retailer Target. The brand teased this a couple of weeks ago, saying that a particular customer had ordered a monumental 100,000 tubs of its signature Clear Protein, which was either Walmart, Target, or Costco. We actually guessed Walmart, and it turns out we were looking in the wrong direction, as Target is the major red retailer that is bringing the eye-catching brand to its shelves.
SEEQ has officially announced that in two days, on Sunday the 29th of this month, its clear and refreshing Clear Protein is hitting Target locations in three of its most popular flavors with Strawberry Lemonade, Blue Razz Freeze, and Watermelon Wave. Interestingly, although at the same time fittingly, SEEQ has produced those three flavors in a smaller tub size of Clear Protein, 40% smaller than the original 25 servings, similar to what its cocktail family of Margarita, Pina Colada, and Strawberry Daiquiri came in.
Downsizing tubs is something we commonly see from sports nutrition brands when they go into big box retailers like Target and Walmart, and this isn’t a trick either, as they do it to bring the price down, getting closer to traditional grocery items that shoppers tend to pick up week to week. Through SEEQ’s online store, you pay $49 for a 25-serving tub of Clear Protein, whereas the 40% smaller option, we suspect will land somewhere around $30 and may even work out cheaper with the amount Target purchased.
