A significantly strong portion of health and nutrition companies in Sweden dip into the functional food and beverage spaces, as seen with the likes of NOCCO, Barebells, GAAM Nutrition, the award-winning powerhouse Viking Power, ProPud, Celsius, and Clean Drink. X-Gamer is one of the rare gaming supplement brands in Sweden, with its signature energy formula as well as a hydration product. That brand has now found its way into the functional arena by way of a beverage, but it’s not what you’d think.
X-Gamer has introduced X-Zero Vitamins+, a health and wellness drink that is packed full of vitamins and minerals for immunity, energy production, and general health. We said the item is not what you’d think as the majority of the functional beverages in Sweden are caffeine and BCAA-based, although as you can see, that is not the case here. X-Zero Vitamins+ features vitamins E, D, B12, B5, B7, and B3, as well as zinc and magnesium that sit anywhere from 15 all the way up to 150% of the recommended value.
There isn’t any sugar in X-Gamer’s X-Zero Vitamins+, nor are there any carbohydrates, and without any protein or even amino acids in the mix, the calories are almost non-existent at 2.5 in a 500ml bottle. The first innovation on the year 2025 for X-Gamer is out now in Sweden with the naturally-flavored and non-carbonated option, Lemon Lime. There is just one flavor to start; however, the brand has built massive menus for its other products, and we can see this going that route, too, if it’s received well.
