The giant health and nutrition convention FIBO is taking place in Cologne, Germany, in about two weeks, Thursday to Sunday of next week, and it is set up to have an absolutely massive turnout from both exhibitors and consumers. Myprotein is going to be on the floor showcasing its vast selection of sports nutrition products and health supplements, and rightfully so, it is one of the biggest competitors in the European market, and it has a strong presence throughout the region.
Similar to a few other prominent players in the industry, the international giant Myprotein is bringing something completely new to FIBO, although for now, it is keeping everything close to the chest. The team has shared a teaser video of the mystery supplement it is introducing at the convention, but it doesn’t show all that much. In the clip, we can see a flavored powder product packaged into a tub, and across the front, the intriguing innovation says, “Warning: Not For Release”.
We’re guessing the words across the front are purely for the teaser, unless, of course, Myprotein is putting that on the supplement for curiosity and effect. Either way, we’re interested to see what this actually is, with our guess being a pre-workout, as that is the category in which you can do some standout things, especially in Germany, where regulations are relatively strict.
