PBfit is a functional peanut butter specialist, or more specifically, peanut butter powder. The creative company makes clean and nutritious peanut powder with various sizes, flavors, and even alternative recipes, including one with no added sugar and another that is entirely organic. The brand’s name has long been associated with this sort of product, although very soon it is bringing that peanut butter focus to the category of bar format protein snacks with the simply named PBfit Protein Bar.
As you’d expect, the PBfit Protein Bar will be peanut butter based, similar to the many sweet and smooth nut butter snacks we’ve seen in more recent years, like the Outright Protein Bar and the delicious Authentic Bar from Jacked Factory. The functional food company pairs that main feature with a rich and crispy chocolate water center, whole grain rice flour, and a few other ingredients to provide up to 24g of protein per bar, 28 to 30g of carbohydrates, 10 to 13g of that sugar, and 10g of fat.
The calories on the upcoming PBfit Protein Bar are up there, like some of those other peanut butter-based protein snacks on the market, sitting at 290 to 300. While the calories are high, the protein is a bit above the standard 20g per piece, and knowing the brand and the ingredients, we’re pretty certain this is going to taste damn good. The promising product will be hitting shelves in two tasty flavors, both involving peanut butter in Peanut Butter Chocolate and Salted Caramel Peanut Butter.
