You may be aware of RXBar co-founder Peter Rahal’s latest venture in the David Protein Bar with its impossible nutrition profile of 28g of protein to just 150 calories. The other founder of that original no B.S. wholefood snack, Jared Smith, has also launched a follow-up with Hormbles Chormbles. Similar to Rahal’s David Protein Bar, Hormbles makes a protein snack, although it focuses more on the eating experience and not so much on the macros.
Hormbles Chormbles makes a functional chocolate bar that comes in a traditional slab of chocolate format that has break lines between four blocks to snap off and eat, piece by piece. The product itself is a thin layer of decadent chocolate filled with crispy protein pieces to maximize the protein content. Each bar has a moderate 10g of protein, 9 to 10g of carbohydrates, none of that added sugar or sugar at all, 6g of fat, and an impressive 100 calories.
Similar to the RXBar, Jared Smith’s Hormbles Chormbles sticks to a clean set of ingredients, relying on whey and milk isolate for the protein, a quality way to go for a functional food, as well as allulose, monk fruit, and stevia to sweeten the experience, and the innovative low-calorie fat EPG. The flagship product from the newcomer looks and sounds delicious, and the concept has plenty of legs to expand into other varieties and flavors.
There are four options for the Hormbles Chormbles protein bar, essentially, including a classic Milk Chocolate, a smooth Peanut Butter, traditional Cookies & Creme, and a salty and decadent, Salted Fudge. They all have 10g of protein per piece, and if you’re one who prefers the typical 20g, you can just have two, and the calories remain solid at 200. Through the brand’s website, you’ll pay $39.99 for a box of 12, and there is a sampler with one of each flavor at $14.99.
