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Ghost is getting back into ready-to-drink protein with an authentic Yoo-hoo chocolate flavorGhost is getting back into ready-to-drink protein with an authentic Yoo-hoo chocolate flavorPrime becomes the hydration sponsor of the legendary Diamond Gym and makes a special edition drinkPrime becomes the hydration sponsor of the legendary Diamond Gym and makes a special edition drinkDavid shares the first look at its ice cream with 30g of protein and only 260 caloriesDavid shares the first look at its ice cream with 30g of protein and only 260 caloriesDoritos Protein Chips use milk protein to build up to 10g of protein per servingDoritos Protein Chips use milk protein to build up to 10g of protein per servingProtein shake maker Nurri expands into the coffee creamer marketProtein shake maker Nurri expands into the coffee creamer marketBarebells expands its Gooey Protein Bar with a rich and smooth Pistachio Spread flavorBarebells expands its Gooey Protein Bar with a rich and smooth Pistachio Spread flavor

Max Effort swiftly adds a third flavor to its protein creatine bar and it’s filled with sprinkles

Max Effort Birthday Cake Muscle Bar

Max Effort Muscle did something quite interesting with its first-ever functional food, the Muscle Bar. The brand packs in the traditional 20g of protein alongside 25g of nutritious carbohydrates, with a reasonable 250 calories, and to truly make it something different, there is a full 5g dosage of creatine monohydrate for muscle strength and size. This isn’t the first creatine-infused protein bar we’ve seen, but there aren’t many out there, and the concept is still incredibly interesting.

The Muscle Bar recently launched in two flavors, both decadent and delicious: Peanut Butter Blast, offering an all-out peanut butter experience, and the other one is the campfire treat, S’mores. Despite that product only being on the market for a very short period of time, it has already landed another flavor in the classic Birthday Cake filled with rainbow sprinkles. It was a quick extension, one that has us thinking it was already well under before the original launch; either way, you can now grab Max Effort’s Birthday Cake Muscle Bar directly at $45.99 for a box of 12 pieces.

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