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Ghost is getting back into ready-to-drink protein with an authentic Yoo-hoo chocolate flavorGhost is getting back into ready-to-drink protein with an authentic Yoo-hoo chocolate flavorPrime becomes the hydration sponsor of the legendary Diamond Gym and makes a special edition drinkPrime becomes the hydration sponsor of the legendary Diamond Gym and makes a special edition drinkDoritos Protein Chips use milk protein to build up to 10g of protein per servingDoritos Protein Chips use milk protein to build up to 10g of protein per servingFroPro fittingly enters the condiment market with six varieties and as low as 17 caloriesFroPro fittingly enters the condiment market with six varieties and as low as 17 caloriesProtein shake maker Nurri expands into the coffee creamer marketProtein shake maker Nurri expands into the coffee creamer marketBarebells expands its Gooey Protein Bar with a rich and smooth Pistachio Spread flavorBarebells expands its Gooey Protein Bar with a rich and smooth Pistachio Spread flavor

Mike Israetel is already adding to his one-month-old Genius Shot powered by BLG

Peach Rings Genius Shot

Genius Shot is the first supplement from Dr. Mike Israetel and Giacomo Zacchia, offering a convenient, no-nonsense way to quickly get in a quality dose of protein. Each compact 100ml shot packs 23g of protein from superior beta-lactoglobulin with no sugar, carbohydrates, or fat, and only 90 calories. It’s built for efficiency without sacrificing flavor, launching in Orange Cream and Blue Raspberry, and the brand has now added a third option to further expand the menu.

Just one month after hitting the market, Mike Israetel’s Genius Shot has introduced a Peach Rings flavor, inspired by the nostalgic sweet-and-sour gummy candy. It combines a juicy peach base with a slightly tart candy-like experience that keeps the format fun and flavorful. Peach Rings is available through the brand’s website, geniusshot.com, starting this week, joining the family as a permanent option and going for $44.99 for a box of a dozen bottles, or as low as $37.49 in a bulk bundle.

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