Pure Protein has introduced an all-new functional innovation, an entirely separate bar from any of its other offerings with the Pure Protein Ammmaze Protein Bar. It is a deliciously coated creation designed to be the brand’s most indulgent, flavor-first snacking experience. It follows a trend we’re seeing with brands shooting for a more candy bar style approach, as we just saw in the Quest Overload Bar and something Barebells has found great success with here in the US.
Pure Protein does a great job communicating how delicious its all-new Ammmaze Protein Bar is, injecting the classic “mmm” right into the name. The product comes with the traditional doughy base providing a robust hit of flavor, then around the outside, you have little bites and pieces and a thick, decadent coating. The nutrition is more than reasonable, packing 20g of protein, an almost equal 21g of carbohydrates, just 2g of that sugar, 8g of fat, and a calorie count of 220.
As mentioned, the Pure Protein Ammmaze Protein Bar is primarily shooting for a great taste, and it certainly has the experience to know what that takes with more time in the business than most. There are two mouthwatering flavors to start for the innovation in Strawberry Shortcake and Blackout Cake for the chocolate lovers. Pure Protein has also decided to make the Ammmaze Protein Bar exclusive at launch, where you’ll only find it at 7-Eleven and Speedway locations.
