The new-age hydration brand Cadence sets itself apart by packaging hydration and performance-fueling electrolytes in the standard stick-pack powder supplement, a deliciously flavored bar, and a canned beverage. A crucial driver in the success of any newcomer is expansion, opening up distribution and availability into different parts of the country, and equally as importantly, bringing that offering to other markets around the world.
International expansion is tough, but directly through one’s own online store is an efficient path, and that is what the team at Cadence has done. The hydration specialist already serviced customers in the US as well as the UK through usecadence.com, and now it covers Australia via au.usecadence.com. Cadence uses Australia Post to ship its Core 500 drink across the country with stick packs on the way, and all of the same ingredients and benefits as the US versions.
