Almost a year to the day, the popular Spanish supplement company Big, expanded into cereal, a category that has a good of competitors, although there aren’t many entries from sports nutrition brands that have added the category to their arsenal. The competitor from Big is Wow Cereal, a hoop-shaped innovation that packs a respectable 34 to 36g of protein per serving, a similar amount of carbohydrates, and three flavors, including Yummy Strawberry and Salted Caramel.
As mentioned, we’re almost right on the anniversary of the functional food creation from Big, and to seemingly celebrate the occasion, the brand has revealed and released the first new flavor for its crunchy and tasty Wow Cereals. Fans will have noticed, none of the original options for the product were overly traditional like cinnamon or even frosty, they have a more desset-style approach, and flavor number four for Wow Cereals is the same with Cookies & Cream.
The nutrition profile of Big’s first Wow Cereals flavor extension keeps things similar with 36g of protein per serving, 31g of carbohydrates, which is the lowest of the lot, under 2g of sugar, 9g of fat, and 353 calories. The brand has stuffed all of that into brown and white, cookies and cream hoop cereal pieces, and you can grab boxes of a few servings direct at €6.90.
