The innovative functional food brand David gained rapid awareness due to the almost impossible macros of its signature product, and its rather enjoyable taste and texture. It entered the market and still has the one item available, dubbed the David Protein Bar, featuring a never-before-seen 28g of protein, no sugar, and just 150 calories. It leads the category in protein-to-calorie ratio and is now available in over 3,000 US retail locations, with twice as many flavors as it started with.
This week, David closed a major $75 million Series A round led by Greenoaks and Valor Equity Partners, aiming to meet the fast-growing demand that followed its launch late last year. The funding will be used to scale operations, expand inventory, and accelerate development, all while maintaining David’s focus on high protein and minimal calories. The company is also projecting to cross $100 million in revenue in its first full year in business, which is amazing to say the least.
In addition to the investment, David has acquired Epogee, the innovative maker of the EPG it uses, a plant-based fat alternative that has fewer calories per gram. Securing access to the next generation ingredient will support future innovation and supply chain control. The David Protein Bar was already on a sharp rise due to what it brings to the table, but moves like this week’s two will ensure it keeps up with the growth and is positioned to continue to evolve and deliver.
