RYSE has had quite the impact on the energy drink category with its high-powered and advanced RYSE Fuel Energy, featuring choline for focus and cognition, half a gram of taurine, and, of course, caffeine at a moderate 200mg for energy. The fast-paced brand has mostly caused a stir with its various flavors, especially the many authentic collaborations it’s done, including partnerships with Sour Punch, Ring Pop, SunnyD, and Kool-Aid.
For the year or so, RYSE has been working on a slimmer 12oz beverage, and while the goal originally was to scale down the experience of RYSE Fuel Energy, the team eventually decided to take a different approach. The path the brand has taken appears to be making a completely separate competitor, more simply named the RYSE Energy Drink. It will still support energy but offer a mostly different experience next to RYSE Fuel Energy.
It’s sort of the opposite of what we saw Celsius do not too long ago, going from its signature metabolism, wellness, and weight management supporting beverage to the alternative Celsius Essentials in a larger 16oz can, a higher 270mg of caffeine, and added BCAAs. There will be six flavors for the beverage at launch, half of which will be authentic collaborations with partners RYSE has worked with before, like Country Time, Kool-Aid, and SunnyD.
