Prime started in the sports drink space with its signature Prime Hydration Drink, then following that massive launch and the arrival of that hit product, the brand came out with a supplement version in stick packs and eventually bulk tubs of powder. Logan Paul and KSI’s brand made the unique point to put a single milligram more electrolytes in the formula than Hydratrion Multiplier from Liquid IV, so it could openly say it one-upped the category leader.
The next big innovation from the sports drink maker is an extension of the Prime Hydration supplement, which one-ups itself. Prime Rapid Rehydration is the most advanced hydration effort from the brand to date, where you get significantly more electrolytes per serving to drive better hydration, performance, and recovery. The formula breaks down to 600mg of sodium, 400mg of potassium, 10mg of calcium, and 75mg of magnesium, for over 1.1g of electrolytes.
The clear goal of Prime Rapid Rehydration is to essentially give consumers a more premium supplement with a stronger concentration of electrolytes, beyond the Prime Hydration Drink and Prime Hydration Sticks. Rapid Rehydration also keeps the nutrition to a minimum at 2g of carbohydrates a serving, none of that sugar, and ten calories. The innovation is coming to market in three completely new flavors with Ocean Cherry, Glacier Orange, and Berry Citrus Rush.
