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MM Sports adds yet another try in the protein category under its Body Science brand

Mm Sports Body Science Beef Protein

MM Sports’ house brand Body Science, its more straightforward line of sports nutrition supplements, has dropped another protein powder, not your standard whey or blend; it’s a beef-based offering. The Swedish retailer’s popular family of products already has plenty of competitors in the saturated category with Clear Protein, Protein Delight, Muscle Protein, Egg Protein, Casein, Soy Protein, and Whey 100%, to name a few.

It only makes sense that if MM Sports and Body Science launch another protein powder, it would be something as uncommon as its all-new Beef Protein, a beef-based solution. As with most beef protein powders on the market, this one is incredibly lean, with 25g of protein per serving, practically no carbohydrates at just half a gram, absolutely no sugar, and 1.5g of fat, leading to a respectable calorie count of 118.

If you were hoping for a variety of flavors for Beef Protein, as Body Science does for its other protein powders, you’re out of luck, at least for now. The house brand’s newest innovation only comes in chocolate, but it’ll likely expand if it finds success, and the price of a 900g bag is 399kr, getting as low as 339kr in a bulk bundle.