This week’s most viewed stories covered a wide variety of categories, kicking off with Ghost expanding its upcoming functional food debut. The brand officially confirmed Chocolate Peanut Butter as the second flavor of the Ghost Protein Bar, following its first-to-be-revealed, Chocolate Caramel. Another big announcement came from NutraBio, which led to the launch of Growth Peptides, a premium muscle-building supplement with PeptiStrong and DL-185.
- Chocolate Peanut Butter announced as flavor #2 of the delicious Ghost Protein Bar
- NutraBio shares a sneak peek at its upcoming muscle accelerator Growth Peptides
- Ghost and Sour Strips have also made a unique sour candy flavor of clear protein
- Monster prepares to release its shockingly smooth Electric Blue energy drink
- Isopure’s latest protein beverage has an unflavored option that tastes like water
Ghost made headlines a second time thanks to its 2025 collaboration with Sour Strips, producing a candy-inspired flavor of Ghost Clear Protein. The innovation brings the popular sour candy experience to the brand’s clear-style protein powder, which is only a few months old. Monster also drew plenty of attention with news of an upcoming flavor for its signature energy drink, introducing Electric Blue, described as an intriguing, shockingly smooth taste experience.
Rounding out the top posts is Isopure, and it brought quite the innovation. The brand is preparing to drop an unflavored extension of its Protein Water Drink, uniquely positioned as tasting like water while still delivering a whole serving of protein. That minimalist concept is one of the most unique things we’ve seen in protein RTDs in some time, and it clearly resonated strongly with readers.
