Ghost blew the doors off the protein cereal category last year when it got together with the food giant General Mills to launch its very own protein-packed breakfast. The product rolled out in cereal aisles across the country in Marshmallows and Peanut Butter flavors, then just a few months ago, we got another shock. The first new flavor for Ghost Protein Cereal was dropped, and it was an authentic General Mills collaboration with Cinnamon Toast Crunch.
That partnership with General Mills is front and center yet again this month, although this time around it is not about the two-time Brand Of The Year’s crunchy protein cereal. Ghost has teamed up with the legacy company for an authentic Count Chocula Ghost Whey Protein Powder. The brand has indeed brought General Mills and one of its iconic cereals into the most popular sports nutrition category of protein powder in the form of an authentic flavor.
The collaboration Count Chocula Ghost Whey Protein features the supplement’s usual high-quality whey base providing 25g of muscle building protein, then for an authentic flavor, it is filled with Count Chocula Monster Marshmallows. It is one of the biggest partnerships we’ve seen in a while in this industry, and it is going live on the brand’s website on Wednesday of next week, with GNC locations officially launching the Count Chocula protein powder the day after.
