FitCookie is one of the many major retailers out there that has its own line of supplements, and it has been that way for some time. Over the years, the store and brand has tackled several different categories, including protein powder by way of the premium Whey Isolate. This month, FitCookie has come out with a separate protein product that differentiates itself by its source of protein and, in turn, taste, texture, and cost-effectiveness.
Whey Pure Protein is the latest innovation from the FitCookie house brand, which is a pure whey concentrate supplement; not just isolate like Whey Isolate, nor is it a blend with anything but whey concentrate. The resulting nutrition profile from that component is led by 22g of protein in a standard 30g serving, a rather impressive half a gram of carbohydrates, all of that sugar, 1.6g of fat, and a lean calorie count of 104.
Simply put, if you’re a regular shopper of FitCookie’s and were looking for a more cost-effective protein powder, Whey Pure Protein is intended to be your solution. The macro balance is damn good for a pure whey concentrate, and it comes in a few flavors with Cookie Cream, Chocolate, Vanilla, and Salted Caramel. As for the cost, again, it is competitive at £39.99 (53.59 USD) for a sizeable 1.6kg or 3.5lb tub of 53 servings.
