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Rule One refreshes the look and adds to the menu of its flavor-first protein powder

Rule One Revamped Source 7 Protein

Rule One is one of the few supplement companies here in the US that goes deep into the saturated category of protein powder, with several different entries, each serving its own individual purpose and audience. Source 7 Protein is one of its more recent innovations that came to market a couple of years ago, and is separated by the fact that it relies on seven sources of protein and offers a more decadent, gourmet type flavor profile.

Source 7 Protein has just received a bit of a refresh, where Rule One has changed a few things around to emphasize its points of difference compared to the rest of its protein powders, like R1 Whey Isolate, Clear Whey, Casein, Clean Gainer, and so on. You can see the tastier revamped supplement above, featuring a brighter white label design, bolder flavor callouts to bring attention to the flavor-first approach, with all of the same key ingredients and nutrition inside.

In addition to the rebrand, Rule One has taken out any and all artificial colors and dyes from Source 7 Protein and added two new tastes to bring its gourmet menu to a total of ten. The extensions going alongside the likes of Chocolate Peanut Butter and Pistachio Ice Cream are Strawberries and Creme and Banana Creme. You can get a closer look at the renewed supplement on the brand’s website, where it’s also available for purchase.