Three years ago, the powerhouse Swiss functional food company Chiefs brought another protein bar to market with a distinct point of difference. That alternative experience came in the center of the innovation, where you get a typical doughy bar covered in chocolate, but down the center or core, there is a gooey filling. The Chiefs Core Bar doesn’t have as much protein as its other protein bar, but the tradeoff is a delicious candy bar-like treat.
On its debut, there were two flavors available for the gooey center product in Vanilla Cheesecake and Peanut Butter. After all of these years, as mentioned earlier, three years later, Chiefs is finally adding another flavor to that creamy-filled protein snack with Choco Pretzel. It features a rich chocolate filling wrapped in a doughy body filled with actual pretzel pieces, finished off with a coat of chocolate, and it is available now throughout Switzerland and other European markets.
