Throughout Europe, the candy giant Mars has its own line of health and nutrition products, and that has been the case for many, many years. The company has evolved the selection a few times, introducing different versions with different names and approaches, including protein bars, protein powders, and protein RTDs inspired by its iconic treats. In a surprise move, some of those legendary candies are being licensed out to one of the biggest supplement brands out there.
Myprotein has announced that it has officially partnered with Mars to recreate some of its most well-known candy bars as flavors of its nutrition products. The collaboration is kicking off with authentic Snickers and White Chocolate Snickers flavors of the brand’s signature Impact Whey Protein. They will be launching alongside the UK-based brand’s Black Friday sale and will be followed by many other delicious flavor collaborations, involving Twix, Bounty, and, of course, Mars.
Mars has done a great job at developing, distributing, and expanding its line of protein-based offerings over the years, but licensing to Myprotein will take it to a whole new level. Again, Myprotein is one of the biggest supplement companies out there, and its Snickers Impact Whey Proteins will instantly get in front of millions of people. The first taste of the partnership will be out on Black Friday, and again, that is just the beginning with many more authentic products to come.
