NutriYummy is a strong and creative force in the functional food space in Eastern Europe, specifically its home country of Greece, producing a wide variety of everyday health-focused items, including high-protein snacks, low-sugar treats, and indulgent better-for-you alternatives. Among its traditional bar formats is the long-running BarPro, a popular product delivering 25% protein and offered in several enjoyable flavors.
Greece’s NutriYummy has introduced a new take on its widely distributed BarPro, producing a completely plant-based and vegan-friendly edition. Instead of milk protein, the spin-off uses a blend of rice and pea isolate to provide 11g of protein, slightly more in carbohydrates at 16g, under 10g of fat, and 187 calories. The plant-based version has debuted in a lone Double Choco flavor, with potential to expand depending on consumer response.
