In a little less than one week, Applied Nutrition is releasing a new flavor of its signature ABE Energy Drink, and it looks like it is attempting to tackle, replicate, or improve on one of the most iconic flavors in the category. The UK-based brand has several options available for its functional beverage, like Apple Burst, Fruit Candy, Grape Soda, and Energy Flavor, which is a very Red Bull-like experience and features colors to match that inspiration.
The next new flavor from Applied Nutrition for its ABE Energy Drink doesn’t have an official name revealed yet, so we’ll just refer to it as the White ABE. The brand has not said much about the product, only that it is officially launching on Wednesday of next week. Despite the minimal mentions and description, we’re pretty sure that, like Energy Flavor, the White ABE Energy Drink is looking to replicate the legendary White Monster Ultra.
Applied Nutrition is giving its White ABE an all-white can design with silver patterns and markings in the background, similar to the first flavor of Monster Ultra. If that is the experience the brand is aiming for, and we’re pretty sure it is, it has a mission ahead of it. The White Monster Ultra is an iconic energy drink, one that has a distinct balance of sweetness, complete flavor, and carbonation, and it is tough to beat, let alone match.
