Atlhetica Nutrition has been doing a great job with the strategy of authentic collaborations in its local Brazilian market, partnering with iconic major food brands and products, including the delicious Dadinho peanut candy and the chocolate drink specialist Toddy. The popular brand is very carefully selecting who it partners with and infuses into its supplements, and that remains true in its latest collaboration with the fast-food chain Bob’s
There are more than 1,000 Bob’s locations in Brazil, a restaurant business that has been around for more than 70 years, starting back in 1952. The company has its own set of signature items on its menu, including burgers, sundaes, and milkshakes. Atlhetica Nutrition has partnered with Bob’s for a special edition flavor of its flagship protein powder, Best Whey, and it is specifically based around Bob’s decadent Strawberry Milkshake.
The original treat is made with a mix of vanilla, strawberry syrup, and strawberry chunks. Atlhetica Nutrition has taken that iconic experience and transformed it into an authentic Bob’s Strawberry Milkshake Best Whey but with 25g of whey-powered protein per serving, 7g of carbohydrates, 2.4g of fat, and 151 calories. It has marginally more calories than most flavors of Best Whey but that’s all in the name of an authentic milkshake-like taste.
Knowing how good Atlhetica Nutrition is when it comes to flavor and the fact that it’s genuinely gone to the higher end of carbohydrates and calories for its protein powder, we are confident that it’s one of its best flavors to date. The authentic Bob’s Strawberry Milkshake Best Whey has been launched in a few of the supplement’s size options in a 450g tub, a double-sized traditional 2lber, and a box of 15 single-serving sachets.
